Privacy Policy
Last Updated: October 29, 2025
1. Who We Are
The Lobby Media LLC ("The Lobby," "we," "our," or "us") operates thelobbynews.com and publishes The Lobby, a weekly newsletter that summarizes U.S. legislative activity in plain English.
Contact Information:
The Lobby Media LLC
1500 N Grant St. STE R
Denver, CO 80203
Email: privacy@thelobbynews.com
Website: thelobbynews.com
We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains what information we collect, how we use it, your rights regarding your data, and how we comply with applicable privacy laws.
2. Information We Collect
We collect information to provide our newsletter, improve your experience, and analyze our service performance.
Information You Provide Directly:
- Name, email address, and job title when subscribing to the newsletter
- Subscription preferences and interaction history (e.g., when you subscribed, confirmed opt-in)
- Messages or feedback you send us via contact forms or email
Information Collected Automatically:
- Device and browser information: IP address, browser type, operating system, device identifiers
- Usage data: Pages visited, links clicked, time spent on pages, referring URLs
- Location data: General geographic location based on IP address (city/state level, not precise geolocation)
- Cookies and tracking technologies: We and our third-party partners use cookies, pixels, and similar technologies (see Section 5 for details)
Third-Party Sources:
We may receive information about you from third-party platforms where you interact with our content (such as social media platforms), though we do not actively purchase data from data brokers.
3. How We Use Your Information
We collect and use your personal information based on the following legal grounds:
- Your consent: When you subscribe to our newsletter
- Legitimate interests: To operate, improve, and promote our services
- Legal compliance: To meet our legal obligations
Specific Uses:
- Newsletter delivery: Send you our weekly newsletter and occasional updates about The Lobby
- Service improvement: Analyze website performance, content engagement, and user experience
- Marketing and analytics: Measure the effectiveness of our marketing campaigns and understand subscriber growth
- Communication: Respond to your inquiries and provide customer support
- Legal compliance: Comply with applicable laws, regulations, and legal processes
We will never sell or rent your personal information to third parties.
4. Email Communications
By subscribing to our newsletter, you consent to receive:
- Our weekly newsletter summarizing legislative activity
- Occasional promotional emails about The Lobby
- Service-related announcements (rare)
Your Rights:
- You can unsubscribe at any time using the "unsubscribe" link at the bottom of each email
- Even after unsubscribing, we retain your email address and subscription history for legal compliance purposes (see Section 7)
Email Service Provider:
Our email services are managed through SendGrid (Twilio Inc.), which stores and processes email data on our behalf in accordance with their privacy and security standards. SendGrid may store data in the United States and other jurisdictions.
5. Cookies and Tracking Technologies
We use cookies, pixels, and similar tracking technologies to enhance your experience, analyze site usage, and measure marketing effectiveness.
What Are Cookies?
Cookies are small text files stored on your device when you visit our website. They help us remember your preferences and understand how you interact with our content.
Types of Cookies We Use:
Essential Cookies:
- Required for basic website functionality
- Cannot be disabled without affecting site performance
Analytics Cookies:
- Google Analytics 4 (GA4): Tracks website traffic, user behavior, and content engagement
- Helps us understand what content resonates with our audience
Advertising/Marketing Pixels:
- Meta Pixel (Facebook): Measures ad performance and website conversions from Facebook/Instagram ads
- LinkedIn Insight Tag: Tracks conversions and engagement from LinkedIn campaigns
- Reddit Pixel: Measures ad effectiveness from Reddit advertising
These pixels collect information about your visit (pages viewed, actions taken) and may link this data to your profile on those platforms if you're logged in.
Third-Party Data Sharing:
We share anonymized and aggregated data with advertising platforms. We do not knowingly share personally identifiable information (like your email address or name) with these platforms for advertising purposes.
Your Cookie Choices:
- Browser settings: You can disable cookies through your browser settings (Chrome, Firefox, Safari, etc.)
- Opt-out tools: You can opt out of interest-based advertising through:
- Digital Advertising Alliance: optout.aboutads.info
- Network Advertising Initiative: optout.networkadvertising.org
- Platform-specific controls:
- Facebook Ad Preferences
- Google Ad Settings
- LinkedIn Ad Preferences
- Reddit Personalization Preferences
Note: Disabling cookies may affect website functionality and your ability to access certain features.
Cookie Consent:
Currently, cookies load automatically when you visit our site. By continuing to use our website, you consent to our use of cookies as described in this Policy. We recommend implementing a cookie consent banner for enhanced compliance, particularly for visitors from states with stricter privacy requirements.
6. Sharing of Information
We share limited personal information only as necessary to operate our service and as described below.
Service Providers:
We share data with trusted third-party service providers who assist us in operating our website and newsletter:
- SendGrid (Twilio): Email delivery and management
- Web hosting providers: Website infrastructure
- Analytics providers: Google Analytics for website analytics
These service providers are contractually obligated to protect your data and use it only for the purposes we specify.
Advertising Partners:
We share anonymized and aggregated data with:
- Meta (Facebook/Instagram)
This data helps us measure ad performance and understand campaign effectiveness. We do not sell your personal information.
Legal Requirements:
We may disclose your information if required by law, including:
- In response to subpoenas, court orders, or legal processes
- To protect our rights, property, or safety, or that of our users or the public
- In connection with investigations of fraud, security issues, or illegal activity
- To comply with regulatory requirements
Business Transfers:
If The Lobby Media LLC is involved in a merger, acquisition, bankruptcy, or sale of assets, your personal information may be transferred as part of that transaction. You will be notified of any such change via email and/or prominent notice on our website.
7. Data Retention
We retain your personal information only as long as necessary to fulfill the purposes outlined in this Policy.
Specific Retention Periods:
Active Subscribers:
- We retain your email address, name, and subscription data as long as you remain subscribed to our newsletter
Unsubscribed Users:
- After you unsubscribe, we retain your email address and subscription history indefinitely for legal compliance purposes, including:
- Maintaining records of consent (double opt-in confirmation)
- Preventing re-subscription disputes
- Complying with CAN-SPAM Act requirements
- Honoring your unsubscribe request permanently
Analytics Data:
- Website analytics data (visits, clicks, page views) is retained indefinitely in aggregated form
- Individual IP addresses and identifiable session data may be anonymized or deleted after 26 months in accordance with Google Analytics settings
Communications:
- Emails and messages you send us are retained as long as necessary to respond to your inquiry and maintain business records, typically 3-7 years
Deletion Requests:
Despite the retention periods above, you have the right to request deletion of your personal information (see Section 8). We will honor deletion requests unless we have a legitimate legal basis to retain the data.
8. Your Privacy Rights
Depending on where you live, you may have specific rights regarding your personal information.
Rights Available to All U.S. Users:
- Access: Request a copy of the personal information we have about you
- Correction: Request correction of inaccurate personal information
- Deletion: Request deletion of your personal information (subject to legal exceptions)
- Opt-out of emails: Unsubscribe from marketing emails at any time
Additional Rights for California Residents (CCPA/CPRA):
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCRA) and California Privacy Rights Act (CPRA):
-
Right to Know: Request disclosure of:
- Categories and specific pieces of personal information we've collected
- Categories of sources from which we collected information
- Our business or commercial purpose for collecting information
- Categories of third parties with whom we share information
-
Right to Delete: Request deletion of personal information we've collected from you (subject to exceptions)
-
Right to Correct: Request correction of inaccurate personal information
-
Right to Opt-Out of Sale/Sharing: While we do not "sell" personal information in the traditional sense, some cookie-based sharing with advertising platforms may qualify as a "sale" or "sharing" under California law. You can opt out of this activity by:
- Using the cookie opt-out tools listed in Section 5
- Contacting us at privacy@thelobbynews.com
-
Right to Limit Use of Sensitive Personal Information: We do not collect or use sensitive personal information as defined by the CPRA
-
Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights
Additional Rights for Colorado, Connecticut, Virginia, and Utah Residents:
If you are a resident of Colorado, Connecticut, Virginia, or Utah, you have similar rights under your state's privacy law:
- Right to confirm whether we process your personal data and access that data
- Right to correct inaccuracies in your personal data
- Right to delete personal data you've provided
- Right to opt out of targeted advertising (see cookie opt-out options in Section 5)
- Right to appeal our decision regarding your privacy rights request
How to Exercise Your Rights:
To exercise any of these rights, please contact us at:
- Email: privacy@thelobbynews.com
- Mail: The Lobby Media LLC, 1500 N Grant St. STE R, Denver, CO 80203
Verification: To protect your privacy, we may need to verify your identity before fulfilling your request. We will respond to verified requests within the timeframes required by applicable law (typically 45 days, with possible 45-day extension if needed).
Authorized Agents: You may designate an authorized agent to make requests on your behalf. We will require proof of authorization.
Appeals: If you are not satisfied with our response to your request, you may have the right to appeal. Contact us at privacy@thelobbynews.com to initiate an appeal, and we will respond within the timeframe required by applicable law.
9. Data Security
We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction.
Security Measures Include:
- Secure Socket Layer (SSL) encryption for data transmission
- Restricted access to personal information on a need-to-know basis
- Regular security assessments of our service providers
- Secure data storage practices
Limitation: However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security. You transmit information to us at your own risk.
Data Breaches:
In the event of a data breach that compromises your personal information, we will:
- Investigate the incident promptly
- Notify affected individuals as required by applicable law (typically without unreasonable delay)
- Take appropriate steps to mitigate harm and prevent future incidents
- Cooperate with law enforcement and regulatory authorities as appropriate
10. Children's Privacy
The Lobby and our website are not directed toward children under the age of 16. We do not knowingly collect personal information from individuals under 16 years of age.
If you are a parent or guardian and believe your child under 16 has provided us with personal information, please contact us immediately at privacy@thelobbynews.com. We will take prompt steps to delete such information from our systems.
11. International Users
The Lobby Media LLC is based in the United States, and our services are directed toward U.S. audiences. If you access our website from outside the United States, please be aware that:
- Your information will be transferred to, stored, and processed in the United States
- U.S. data protection laws may differ from those in your country
- By using our services, you consent to the transfer of your information to the United States
If you are located in the European Economic Area (EEA), United Kingdom, or other jurisdictions with comprehensive data protection laws, please note that we do not specifically target or market to individuals in those regions. However, if you choose to use our services, your data will be processed in accordance with this Privacy Policy.
12. California "Shine the Light" Law
California Civil Code Section 1798.83 permits California residents to request certain information about our disclosure of personal information to third parties for their direct marketing purposes.
We do not share personal information with third parties for their own direct marketing purposes. If you are a California resident and have questions about this, you may contact us at privacy@thelobbynews.com.
13. Do Not Track Signals
Some web browsers have a "Do Not Track" (DNT) feature that signals to websites you visit that you do not want your online activity tracked.
Currently, our website does not respond to DNT signals or similar mechanisms. We continue to monitor developments in DNT technology and may implement such features in the future.
You can opt out of tracking by advertising platforms using the methods described in Section 5 (Cookies and Tracking Technologies).
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational, legal, or regulatory reasons.
How We Notify You:
- For material changes, we will provide prominent notice on our website or via email to active subscribers
- Your continued use of our services after changes become effective constitutes acceptance of the revised Policy
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
15. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
The Lobby Media LLC
1500 N Grant St. STE R
Denver, CO 80203
Email: privacy@thelobbynews.com
Website: thelobbynews.com
We will respond to your inquiry within a reasonable timeframe, typically within 30-45 days depending on the nature of your request and applicable legal requirements.
16. Categories of Personal Information (California Residents)
For California residents, the following table summarizes the categories of personal information we collect, use, and share:
| Category | Examples | Collected? | Business Purpose | Shared With |
|---|---|---|---|---|
| Identifiers | Name, email address, job title, IP address | Yes | Newsletter delivery, analytics, marketing | Service providers, advertising platforms (aggregated) |
| Internet/Network Activity | Browsing history, page interactions, clicks | Yes | Analytics, marketing measurement | Service providers, advertising platforms (aggregated) |
| Geolocation Data | General location (city/state from IP) | Yes | Analytics, content relevance | Service providers |
| Inferences | Preferences, interests derived from activity | Yes | Content personalization, marketing | Service providers, advertising platforms (aggregated) |
Categories NOT Collected: We do not collect sensitive personal information such as social security numbers, financial account information, health information, precise geolocation, or information about race, ethnicity, religion, sexual orientation, or citizenship status.
End of Privacy Policy